It seems the record industry is struggling to survive in the days of digital media. As you may have noticed 2011 has seen tremendous changes in music production, online marketing, content distribution and ultimately album sales. Until recently, the ability to produce and distribute music was limited to multibillion dollar record labels. Today, using inexpensive recording devices, beat maker software and low cost sound equipment, anyone can produce and market professional quality beats. The article will explore the many exciting aspects of becoming a music producer without a major record label.
Major Labels are essentially just brands of recording studios. Today four major record labels consisting of Universal, EMI, Sony BMG, Warner Bros Atlantic control 70% of traditional music distribution. Traditional music distribution is the process of pressing music to a physical format, like a CD and then selling it through retail outlets, like Walmart. Creating and distributing music in a physical format is a very expensive and time consuming process. As you can imagine, major labels are struggling to recoup their investments in today's market.
Producing studio quality beats used to require a $10,000 copy of Protools and a $100,000 soundboard. This meant that tracks fit for album sales were largely locked up by the majors and the barrier to entry for up-and-coming producers was near impossible without the support of a record label. However, the rapid decline of technology and hardware costs has enabled an entirely new wave of producers to enter the market. Independent producers are now able to produce professional quality music with inexpensive beat maker software and easily accessible hardware.
When you press a track to a physical format, such as a CD, you instantly retain rights to that piece of music. Obviously the track has to retain a certain level of uniqueness, or you would have to purchase the rights to those samples. Many artists picked up on the value of pressed music and started to distribute underground mixtapes and albums. This lead to an explosion of independent labels, producers and new talent, especially in business savvy industries like Hip Hop.
Over the past 10 years music has gradually moved from a physical format like vinyl or a CD to digital storage, like iPods and Smart Phone Devices. It is said by many that we now live in and instant economy, where anything can be purchased immediately, at the touch of a button. Nowhere is this more true than in the music industry. Consumers are now able to download entire albums in a matter of minutes and as a result, we are now consuming more music than ever before.
While the record industry attempts to recover from a disastrous blend of rising marketing costs and decreased album sales, digital sales have been flourishing. Independent producers across the globe are using sites like SoundClick and RocBattle to sell beats directly to artists and consumers. In fact, since digital media is both inexpensive to create, and easy to transfer, the online music market has quickly become a multi-hundred million dollar industry.
Major Labels are essentially just brands of recording studios. Today four major record labels consisting of Universal, EMI, Sony BMG, Warner Bros Atlantic control 70% of traditional music distribution. Traditional music distribution is the process of pressing music to a physical format, like a CD and then selling it through retail outlets, like Walmart. Creating and distributing music in a physical format is a very expensive and time consuming process. As you can imagine, major labels are struggling to recoup their investments in today's market.
Producing studio quality beats used to require a $10,000 copy of Protools and a $100,000 soundboard. This meant that tracks fit for album sales were largely locked up by the majors and the barrier to entry for up-and-coming producers was near impossible without the support of a record label. However, the rapid decline of technology and hardware costs has enabled an entirely new wave of producers to enter the market. Independent producers are now able to produce professional quality music with inexpensive beat maker software and easily accessible hardware.
When you press a track to a physical format, such as a CD, you instantly retain rights to that piece of music. Obviously the track has to retain a certain level of uniqueness, or you would have to purchase the rights to those samples. Many artists picked up on the value of pressed music and started to distribute underground mixtapes and albums. This lead to an explosion of independent labels, producers and new talent, especially in business savvy industries like Hip Hop.
Over the past 10 years music has gradually moved from a physical format like vinyl or a CD to digital storage, like iPods and Smart Phone Devices. It is said by many that we now live in and instant economy, where anything can be purchased immediately, at the touch of a button. Nowhere is this more true than in the music industry. Consumers are now able to download entire albums in a matter of minutes and as a result, we are now consuming more music than ever before.
While the record industry attempts to recover from a disastrous blend of rising marketing costs and decreased album sales, digital sales have been flourishing. Independent producers across the globe are using sites like SoundClick and RocBattle to sell beats directly to artists and consumers. In fact, since digital media is both inexpensive to create, and easy to transfer, the online music market has quickly become a multi-hundred million dollar industry.
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